{"id":13132,"date":"2014-08-28T18:21:16","date_gmt":"2014-08-28T16:21:16","guid":{"rendered":"https:\/\/owncloud.com\/?p=13132"},"modified":"2020-10-06T10:40:15","modified_gmt":"2020-10-06T10:40:15","slug":"race-bottom-public-cloud-just-got-faster","status":"publish","type":"post","link":"https:\/\/owncloud.com\/de\/blogs\/race-bottom-public-cloud-just-got-faster\/","title":{"rendered":"The race to the bottom of the Public Cloud just got faster"},"content":{"rendered":"<p>Wow \u2013 did you see the\u00a0<a href=\"http:\/\/arstechnica.com\/information-technology\/2014\/08\/dropbox-matche%20%20s-google-and-microsoft-pricing-for-a-terabyte\/\" target=\"_blank\" rel=\"noopener noreferrer\">news<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.nytimes.com\/2014\/08\/25\/technology\/box-dropbox-and-hightail-pivot-to-new-business-models.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>?<\/p>\n<p>Public cloud providers are taking a hammering from industry behemoths Google and Amazon and are responding by \u2013 you guessed it \u2013 lowering their prices (Dropbox Pro will now provide 1TB of capacity for $9.99 a month, the same price as\u00a0<a href=\"https:\/\/support.google.com\/drive\/answer\/2375123?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Drive<\/a>\u00a0and Microsoft\u2019s OneDrive).<\/p>\n<p>We predicted this\u00a0<a href=\"https:\/\/owncloud.com\/free-still-isnt-free\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>\u00a0, and\u00a0<a href=\"https:\/\/owncloud.com\/free-ride\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, and even\u00a0<a href=\"https:\/\/owncloud.com\/enterprise-file-sync-share-race-bottom-continues-someone-foot-bill\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>The fact is, for paying customers, free isn\u2019t free. For public cloud companies like Box and Dropbox, all the \u201cfree\u201d users and all the heavily discounted users do one (or two) of two things. Cause the companies to\u00a0<a href=\"https:\/\/owncloud.com\/box-delays-ipo-public-cloud-momentum-beginning-slow\/\" target=\"_blank\" rel=\"noopener noreferrer\">hemorrhage money<\/a>\u00a0and\/or force the companies to get their profits from the heavy users (enterprise customers).<\/p>\n<p>\u201cThese guys will drive prices to zero,\u201d said Aaron Levie, co-founder and chief executive of Box. \u201cYou do not want to wait for Google or Amazon to keep cutting prices on you. \u2018Free\u2019 is not a business model.\u201d<\/p>\n<p>Now, one might think that for most, cheap and\/or free is great news for most customers and you know, it is. EXCEPT for those IT managers who will see an even great influx of employees using these incredibly insecure, non-private cloud systems for the company\u2019s sensitive data. Well then, there\u2019s a problem.<\/p>\n<p>It\u2019s not about price, it\u2019s about privacy, security and control.<\/p>\n<p>Well, of course it\u2019s a little about price, and end user ease of use \u2013 otherwise Dropbox would never have come into being and we\u2019d all be getting our data from Sharepoint and syncing our data with FTP. But for businesses \u2013 especially those in regulated industries or with privacy and security demands, it is more important than ever to use the tools you already have to control and store your data.<\/p>\n<p>I mean wouldn\u2019t it be great to use all that authentication, governance, tracking \u2013 and heck, even storage \u2013 you already have, give end users some great, intuitive access tools (web, desktop, iOS and Android) and give IT clarity of vision and control? Why not have all the good of the cloud, without the prying eyes?<\/p>\n<p><strong>Don\u2019t let this race to the bottom impact your bottom line too!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wow \u2013 did you see the\u00a0news\u00a0and\u00a0here? Public cloud providers are taking a hammering from industry behemoths Google and Amazon and are responding by \u2013 you guessed it \u2013 lowering their prices (Dropbox Pro will now provide 1TB of capacity for $9.99 a month, the same price as\u00a0Google Drive\u00a0and Microsoft\u2019s OneDrive). We predicted this\u00a0here\u00a0, and\u00a0here, and [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":78665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[65,62,69,73,67],"class_list":["post-13132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cloud-security","tag-cloud-storage","tag-enterprise-file-sharing","tag-file-sync-and-share","tag-secure-file-sharing"],"acf":[],"_links":{"self":[{"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/posts\/13132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/comments?post=13132"}],"version-history":[{"count":0,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/posts\/13132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/media\/78665"}],"wp:attachment":[{"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/media?parent=13132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/categories?post=13132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/owncloud.com\/de\/wp-json\/wp\/v2\/tags?post=13132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}